How are the collections different from commercial shops?
Strictly speaking, we are also a commercial shop, because we trade and want to earn money with it, otherwise we would not be able to survive! But - we are not only profit-oriented!
Two attributes are important to us here:
1. the production takes place under fair conditions and we pay a fair price to the craftsmen for their work.
2) We reinvest 50% of the profits in other educational projects and the ABURY Foundation to enable additional progress.
The current age is known for its fast pace and so-called "disposable consumption" - how does ABURY tackle this?
Fashion still lives today from the rapidly changing trends. We want to inspire consumers to change their mindset: The concept of fast fashion - cheap mass production and poor quality - will always inevitably lead to people being exploited and the environment being harmed. With a lot of joy in life, we offer good quality and a timeless design at the same time. An ABURY bag is there to be carried for a lifetime. A fair payment for the craftsmen is a matter of course and additionally we realize social projects.
What does it mean to carry an ABURY bag?
An ABURY bag is a fashion statement that the buyer is concerned about what is happening in the world! ABURY conveys an attitude to life that builds a bridge between sustainability and joyful luxury! And that's what we're all looking for right now.